Trinity's Market Strategy
Our building system (Integrated Post and Panel or IPP) should be treated as an industry disruptor. Our revolutionary approach challenges the conventional methods of builders engaged in constructing residential and small-to-medium commercial buildings.
Our sales strategy heavily relies on testimonials and data channeled through social media, trade shows, radio, TV, and live appearances. These sources provide builders and customers with white papers, energy charts and other materials that demonstrate the advantages of the Trinity IPP system.
As such, the target market segments to focus on are residential and small-to-medium commercial builders. Because of the special market characteristics (especially rural and suburban builders, which are our core market), our sales strategy includes an information-rich website, with white papers, energy charts, and other sales-supporting materials that clearly demonstrate the advantages of the Trinity IPP system. Through online and print post and panel products, websites, social media, trade show appearances, and radio, TV or live appearances, builders can rely on Trinity Post & Panel Inc. to provide the information they need in whatever format they prefer to consume it.
Following are our market position, pricing, and product
margin structures. We plan to review these every
quarter in order to ensure that potential profits are not being
Trinity Post and Panel Inc. is seen by those in the construction industry as an innovator in the energy-efficient, green and "better than pre-fab" building markets. Trinity's most unique characteristic is the speed at which a medium-sized home can be completed to the lock-up stage in as little as 18 hours.
Our product's superior energy efficiency, eco-friendliness, pest/fire/water-resistance of insulation, etc., are instrumental in arriving at a winning position in the decision-maker's mind.
Our market research shows that we enjoy a very strong commitment from those considering "tiny" home and rural home construction. For this market segment, framed structures, log houses and pre-fab buildings can't compete with Trinity's IPP advantages mentioned briefly in the preceding paragraph and elsewhere on this site.
By adapting our patented technologies to
various building market segments and designs, by steadfast
community involvement at a local level, through effective
use of social media, etc., we can significantly increase
the mindshare of our audience.
Our prices are determined by production
efficiencies and costs.
We are switching from importing some of our materials from
the U.S. to an entirely Canada-based manufacturing facility.
This move will allow us to reduce costs and increase
efficiencies across the board.
We currently serve residential and small-to-medium
commercial builders primarily in the B.C. market. As our
technology is well suited to multiple building types, we
anticipate a move into additional
markets especially those in which energy efficiency and/or
build time is a priority, such as schools and businesses.
The ability to easily adapt existing designs to the IPP
technology is a particularly strategic opportunity.
We own all the patent rights to our IPP technology and
intend to aggressively pursue licensing opportunities with
We will, in 2017, offer an expanded range of partner services, including interior finishing, electrical and flooring systems, gutters, HVAC, and so on. The integration of these systems will further demonstrate the advantages of our holistic approach. Trinity will work with its partners on consultancy and training services for builders and licensees.
Interested investors are encouraged to
Did you know?
Under a relatively little-known provincial investment capital
program, B.C. resident investors can get a tax refund for 30% of the
amount of their investment.
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